AINative-Studio/ainative-gtm-mcp

tools

• gads_add_audience_to_ad_group

  Attach a user-list audience (observation or targeting)

• gads_add_call_extension

  Create + attach a call (phone) extension

• gads_add_callout

  Create + attach a callout (e.g. "7-Day Free Trial")

• gads_add_geo_target

  Add a geo target (presence-only by default — the India-fraud-safe setting)

• gads_add_language_target

  Add a language target to a campaign

• gads_add_negative_keyword

  Add a campaign-level negative keyword

• gads_add_negative_placement

  Exclude a website/app placement (block click-fraud sites like quiz farms and junk apps)

• gads_add_sitelink

  Create + attach a sitelink

• gads_add_structured_snippet

  Create + attach a structured snippet

• gads_audit_conversion_goals

  Audit all conversion goals — find misconfigured counting, inactive conversions

• gads_create_ad_group

  Create an ad group inside a campaign

• gads_create_campaign

  Create a Search/Display campaign with a dedicated budget + correct network settings

• gads_create_conversion_action

  Create an offline (UPLOAD_CLICKS) conversion action for gclid import

• gads_create_html5_ad

  Create an HTML5 upload (animated) display ad from a media bundle

• gads_create_keyword

  Add a keyword to an ad group

• gads_create_pmax_campaign

  One-call Performance Max builder — campaign + budget + asset group (headlines, descriptions, images, logo) in a single call; Google's AI optimizes across Search/Display/YouTube/Gmail

• gads_create_responsive_display_ad

  Create a responsive display ad

• gads_create_responsive_search_ad

  Create an RSA (3–15 headlines, 2–4 descriptions, length-validated)

• gads_get_account_performance

  Account-level performance — impressions, clicks, cost, conversions by date range

• gads_list_conversion_actions

  List all conversion actions — name, ID, counting type, status, category

• gads_list_recommendation_subscriptions

  List auto-apply recommendation subscriptions and their status (audit what auto-applies)

• gads_pause_campaign

  Pause a campaign — stop ad serving immediately

• gads_remove_campaign_criterion

  Remove a campaign criterion (targeted geo/placement/keyword) by ID — e.g. stop targeting a country sending invalid traffic

• gads_remove_keyword

  Remove (pause) a keyword from an ad group

• gads_request_ad_review

  Request re-review (appeal) of a disapproved/limited ad where API-appealable; honest result for UI-only policy topics

• gads_set_ad_group_bid

  Set an ad group's default max CPC bid

• gads_set_ad_status

  Pause / enable / remove an individual ad

• gads_set_bidding_strategy

  Swap bidding strategy (Maximize Clicks / Maximize Conversions / Target CPA / Target ROAS / Manual CPC) — reads back the change to confirm it landed (empty-payload swaps silently no-op)

• gads_set_conversion_goal_inclusion

  Include/exclude a conversion action from the primary Conversions metric & Smart Bidding (e.g. stop a PAGE_VIEW action inflating conversions)

• gads_set_keyword_bid

  Set a specific keyword's max CPC bid

• gads_set_presence_only

  Force presence-only geo targeting on a campaign

• gads_set_recommendation_subscription

  Turn auto-apply recommendations ON/OFF (pause budget/bid recommendations that can silently raise spend)

• gads_update_campaign_budget

  Set a campaign's daily budget (scale spend up or down)

• gads_update_conversion_counting

  Fix counting type (ONE_PER_CLICK vs MANY_PER_CLICK) for a conversion action

• gads_upload_click_conversion

  Upload an offline conversion keyed by gclid — ties a real signup back to the ad click that drove it

• gads_upload_image_asset

  Upload an image asset by URL

• gads_upload_media_bundle

  Upload an HTML5 media-bundle (zip) asset

• gtm_audit_container

  Full container audit — health score 0–100, issues list

• gtm_create_trigger

  Create a new trigger

• gtm_create_version

  Create a named version from workspace changes

• gtm_delete_tag

  Delete a tag

• gtm_find_misfiring_conversion_tags

  Find conversion tags firing on All Pages instead of specific events

• gtm_fix_conversion_tag_trigger

  Fix a misfiring tag — creates scoped Custom Event trigger, rewires tag

• gtm_get_container

  Get container details

• gtm_get_tag

  Get full tag configuration

• gtm_get_trigger

  Get trigger configuration

• gtm_get_workspace_status

  View pending changes before publishing

• gtm_list_accounts

  List all accessible GTM accounts

• gtm_list_containers

  List containers in an account

• gtm_list_tags

  List all tags in a workspace

• gtm_list_triggers

  List all triggers

• gtm_list_workspaces

  List workspaces

• gtm_publish

  Publish workspace to live

• gtm_update_tag

  Update a tag (trigger, params, name)

• gtm_update_trigger

  Update an existing trigger